Sunday, November 18, 2007

INDIAN TV INDUSTRY-GOLDMINE FOR ALL[PART-1]

INDIAN TV INDUSTRY- GOLDEN OPPORTUNITY FOR NEW ENTREPRENEURS.[PART-1]

With the expansion of TV industry in India, Media Entrepreneurs simply got a new medium of expression, employment, fame and everything , which Indian cinema couldn’t provide them. Today TV is a much bigger industry and offer much more scope than cinema to creative youngsters.
TV Industry is much more professional and there are qualified individuals at middle and upper management level. This provides a fantastic opportunity to the talented people, who can not associate themselves with illiterate KAPOORS ,KHANS and other typical filmy families, who are outright cheaters.
This is a very interesting time for Indian Media Entrepreneurs, when most of the top TV companies are also entering in film production and creating law-order and profit in otherwise loss making Indian film industry.
Film Industry has certainly woke up to corporatization and in due course of time everything will be systematic in showbiz.
This will be a duel advantage for the youngsters, who have the exposure to fast working patterns of TV , they will be easily able to materialize their cinematic dreams in new environment. It is to be understood by creative individuals like Directors, Actors and Music composers that it is 500 times better to work for TV than struggling on the doors of stupid film Producers, as money and creative exposure always create scope for new ventures.
It is to be noted that in Media Industry one must learn to create opportunity and network for him/herself, it’s certainly a lobby business all over the world whether it’s Hollywood or Bollywood.
It is very easy for a highly creative individual to start a TV Production company, if he is brave and if he knows how to find and connect with like minded people. Those who believe in helping others are generally the most successful in Media Industry, even if Jouralists keep writing otherwise.
This is the business of loyalty, where everyone works for his friends in need, professionals reduce their fees and help each other technically, the only way to receive this kind of help is, that you must present yourself ,when others need you.
It is not necessary that very outgoing and smart people can survive here, in fact most of the showbiz technicians are very shy but they are eager to help friends and that is the reason , they always find help ,when they need it.
There are of course cheaters and pimps in the same industry but if you are not throwing money on Drinks and not into flirting games ,they will keep themselves away from you.
The reason why very few people succeed in Film or TV industry is ,90% people come here for glamour/fame and easy money, those 10% who succeed are those, who come here for love of craft . It is also true for any other business that ,people who love their work are invariably succeed in anything they do, they find the way everywhere and their prayers are their most powerful opportunity maker.
[In next part of this series, we will find areas, where new media entrepreneurs can enter.]
[Writer Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film/TV Project Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com]

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