ADVERTISING AGENCY- SCOPE FOR YOUNG ENTREPRENEURS

It is a very sad fact that 85% of business of big brands is handled by just 25 top advertising agencies in India. This is due to a over estimated projection of advertising business, which makes us think that this business is something special and only a special class of people can do this. Matter of fact is that people associated with advertising mostly behave in high headed manner and most of them never allow a common creative entrepreneur to enter into this business. But it is not difficult to break these hollow gentlemen and their lobbies, if you are a truly dedicated men.
This business is handled mostly by High class pimps or socialites, all branding contracts are shared in a hush –hush manner between so called top corporate people and agency honchos. That is the reason why prices and expenses of a publicity campaign with these agencies are so high, this is the gap hole from where a completely new Indian advertising business can emerge and many young entrepreneurs can be part of that, fact is, what it requires to start an AD AGENCY is 2-3 computers, 1 or 2 priceless creative minds with 1 or 2 completely trained Marketing men.
Most of the big agencies of the day have started as a team effort of 6-7 youngsters.

NEW CITIES FOR NEW ENTREPRENERS;

When you plan for opening an agency never limit yourself in terms of services you can innovate and services required by the local business establishments.
For example, cities like BHOPAL, INDORE, JAIPUR, UDAIPUR, SAGAR , RAIPUR , DEHRADOON, GOA etc. hardly have professional agencies ,where a client find all kind of promotion ideas and execution under one roof.

PR & HR ARE THE MOST IMPORTANT DEPARTMENT;

For the agencies, which are operating from mid level towns, it is of utmost importance to provide HR and PR facilities to clients.
As small SMES in India can not afford to have these 2 departments, which increases operational costs unnecessarily. Beginners in Advertising can penetrate the market by providing these services. Excellent performance in these to fields will easily create confidence and credibility for you and you will have the chance to initiate clients to new areas of media campaigns.


How to develop a team;

Any business venture can not flourish through paid employees, it flourishes in modern world with a team of experts, who are spontaneous, brave and can be more creative under depressing conditions. Infosys is the best example of this theory. In today’s times, marketing department has to be more creative than creative department of an advertising agency. As being a new company, you have to create new clients and new areas of expertise.
Creating a team is as easy for honest entrepreneurs as saying cheese and as difficult as climbing Mount Everest for crooks. That is the reason why most of the SMES in India are not having quality people and they remain mediocre in terms of their products and services till the end of the life cycle of company. For example in our company KRS MEDIA INTEGRATION, every media professional, whether he/she is a TV/Film Director or Cameramen is available for free, Even shooting locations and equipments are available free of cost, while you will have to pay for them. Why?
Because KRS has created credibility in the market, every person associated with company, has a fantastic goodwill in his/her field, that is the reason why we are provided with anything we need at any time.

SYNCHRONIZATION;

Creative and Marketing teams must have total synchronization and every strategy must be designed and executed together.
ADVERTISING is nothing but a synchronized effort of marketing and creative presentation, remember this and start thinking in the direction of creating a business venture in the goldmine of Media.


[Shri Anirudh M.Dhodapkar is Chairman to Media/ Entrepreneurship/Banking/Film Project-Marketing-Content-Distribution Consultancy firm “KRS MEDIA INTEGRATION”, he writes for 350 Business Portals thrice a week. He is an Educator and Reiki Healer. He has overcome unimaginable circumstances and emerged victorious in 36 years of his life, that is why, he is willing to help everyone with prayers n gratitude, Email; krsresponse@gmail.com]